The Power Of Unreasonable People
Since 2001, I have been working with a growing range of social
and environmental entrepreneurs—and with those who fund or otherwise
support them, including The Schwab Foundation for Social Entrepreneurship
(http://www.schwabfound.org), The Skoll Foundation for Social Entrepreneurship
(http://www.skollfoundation.org) and The World Economic Forum (http://www.weforum.org).
Written with Pamela Hartigan, at the time Managing Director of The
Schwab Foundation and now my colleague at Volans Ventures (http://www.volans.com),
this book aims to distil the lessons we have learned to date—and
to lay out a manifesto for the future.
Published on 5 February 2008
by Harvard Business School Press, with a foreword by Professor Klaus
Schwab, Founder and Executive Chairman, World Economic Forum.
“The Power of Unreasonable People profiles a new
generation of entrepreneurs whose path-breaking innovations and courageous
leadership have driven remarkable change in the world. They deserve
our recognition and support.”
Henry Kravis, founding partner, Kohlberg
Kravis Roberts & Co.;
founder, Kravis leadership Institute
“A new generation of unreasonable thinkers will find much to inspire
them in The Power of Unreasonable People. This book demonstrates
how market-based solutions can combine with compassionate entrepreneurs
and democratizing technology to tackle society’s most intractable
Mark Benioff, Chairman and CEO, salesforce.com and Salesforce.com
“Full of reasonable—if surprising—facts about apparently unreasonable
people, this powerful book brims over with insights and inspiration.”
van der Veer, CEO, Royal Dutch Shell plc
“In The Power of Unreasonable People, Elkington and Hartigan chart
the rise of a new generation of change makers who refuse to accept
the world as it is, and who see what’s possible and get to work.
This is a thoughtful, uplifting and timely book about the phenomenon
of social entrepreneurship and the extraordinary women and men who
just may be our best hope for the future.”
Jeff Skoll, founding President,
eBay, Inc.; cofounder,
Participant Products; and Chairman, Skoll
“I believe in the power of unreasonable people and in the power
of books. You hold in your hands concrete evidence of both beliefs—and
a personal invitation to help change our world for the better.”
Coelho, bestselling author, The Alchemist
“A wonderful read and primer for anyone who cares to make a difference.
Truly the best work I have read on the raison d’être for social entrepreneurship.”
Hassenfeld, CEO, Hasbro, Inc.
Available from good bookstores and from
John does Harvard Business IdeaCast:
Pamela on Social Innovation Conversations:
Excerpt from book: