JohnElkington.com - timelines.

Timelines
Are these waves that I see?

I have always adored history, so I have tended to bring an historical perspective to much of the work we do. When it came to working out how to structure the history of the work we have done, it seemed to make sense to set it in a wider context, of the waves and downwaves.

Links
The wave diagram

Wave 1
focused on governments

Wave 2
focused on business and markets

Wave 3
focused on globalisation and governance

Downwave 1
saw a raft of new laws introduced across the OECD region

Downwave 2
saw a proliferation of environmental and social management systems

Downwave 3
will see at least seven key issues in the spotlight