Stretching Shared Value with Sustainability
31 October 2012
The Guardian's Sustainable Business website published my latest blog today, on a session we had on Thursday and Friday of last week in Vevey, Switzerland, with Nestle. This provides some highlights of the meeting, particularly of WBCSD President Peter Bakker's provocative comments.
The aim, at least as far as I was concerned, was to stretch the Shared Value agenda with Sustainability and, at a time when mainstreaming risks diluting the Sustainability agenda, to in turn stretch that with the Zero agenda laid out in my new book, The Zeronauts.
(It will be interesting to see whether the US election is impacted by Hurricane Sandy's impact on New York and the US East Coast this week.)